Mark Forsyth presents the secret of writing unforgettable phrases, uncovering the techniques that have made immortal such lines as ‘To be or not to be’ and ‘Bond. James Bond.’

In his inimitably entertaining and witty style, he takes apart famous quotations and shows how you too can write like Shakespeare, Oscar Wilde or John Lennon.

Crammed with tricks to make the most humdrum sentiments seem poetic or wise, The Elements of Eloquence reveals how writers through the ages have turned humble words into literary gold – and how you can do the same.

‘An informative but highly entertaining journey through the figures of rhetoric … Mark Forsyth wears his considerable knowledge lightly. He also writes beautifully.’ David Marsh, Guardian

Mark Forsyth is a blogger and author who was given a copy of the Oxford English Dictionary as a christening present and has never looked back. In 2009 he started the Inky Fool blog in order to share his heaps of useless information with a verbose world.